While Pay per Click is perhaps the most favored ad management tool and an integral component of many Website design services, there are other tools that are similar to the Pay per Click method. One such method is the Pay per Call. In this model the publishers of advertisements floated by you charges you on the basis of the calls made by you and the leads that are generated by such calls.  

Pay per call should not be confused with the Click to call which is a different method in the search engine optimization methods or seo. The Click to Call as well as tracking processes is additional techniques that help tracking the Pay per click or Pay per call method optimization.  

Though pay per call basically involves calling over phone or Fax, it is not limited to the local jurisdiction and is gradually adopting the posture of a global phenomenon.  The transaction is second only to Pay per Click with a market of nearly three billion US dollars and is given due prominence in the Adsense useful information pages. 

At times your Pay per Click advice may include a suggestion to use the Pay per delivery method. This method is a variation of the original Pay per click method and uses email as its tool. Payment to publisher is only made when there is a successful delivery of the email with your ad in it.